BiS, short of the idol group “Brand-new idol Society” has a new single/mini-album “primal.” set for release on December 21st. The just released cover jackets are a bit of a shock as is the full-length song video released via their official YouTube for the title track “primal.” The video and single cover jackets plus details follow,
Following their form to be a bit shocking, the video for “primal.” attempts to portray a theme of primal with babies breast feeding, video close-ups of the idols’ throats, and zombie-like torn and bloody face make-up (repeated on the CD jackets). A bit grotesque overall. The song is pretty good but their marketing angle is a bit different. Being on an independent label extra effort is clearly required.
For their previous video covering single "My Ixxx" , BiS attracted attention in sensational scenes of the idols naked dancing through a forest. Check it out [here]