New Morning Musume unit, Muten Musume, has its new single, “Appare Kaiten Zushi!“, playing in Muten Kura Zushi restaurants across Japan!

The new unit has a CD that is due to release on October 27th, and although a great effort has been made to point out that this isn’t an official Morning Musume single, it has been confirmed that all eight current members of the idol group will be participating as a part of Muten Musume.

To make the unit even more adorable, each member of the group has their own animated character and nickname. They are displayed with their favorite food, and their own animation will play in the restaurant chains and HP stores. Leader Ai Ai (Takahashi Ai) said that, “I think this group, Muten Musume, will help introduce the world to the unique foods that can only be found in Japan.”

Muten Kura Zushi is quite excited about the promotions for the Muten Musume group. It was revealed that the restaurant specifically went to Up-Front producer Tsunku to create a theme for their company. Tsunku immediately picked Morning Musume to do the project under this new pseudonym.

Source – TokyoHive